Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

Today we are talking all about Task Orders.  What are they? How do you market to them? How do you win them? Why are they so important?

To understand what Task Orders are, we must first explore their origins. Task Orders directly result from an award made under an Indefinite Delivery Indefinite Quantity (IDIQ) contract.

We often see companies spending a good amount of time and money on winning a government IDIQ contract but then fall short on winning the task orders.  It is imperative that you have a solid task order response in place but where do you start?  I heard it said best by one of our guest speakers “Winning an IDIQ is like a fishing license….Task Orders are the fish you catch.

That is the focus of this episode of Market Chat.  As always, we have an esteemed group of extremely knowledgeable individuals with many years of experience who will share their insight on this topic.

• Joanne Woytek, Program Director, NASA SEWP
• Nate Nash, Executive Vice President, GovTribe, a GovExec Platform
• Judy Bradt, CEO, Summit Insight

We will discuss key takeaways that every company needs to be doing to win more task orders.  It’s not just about winning the IDIQ – that’s when the real work begins – it’s about winning task orders!

Winning the IDIQ vehicle is just the first step. Once your company is awarded the IDIQ contract, you are eligible to bid on any upcoming task orders – I like how one of our panelists, Judy Bradt, explained it:  Winning an IDIQ is like getting a fishing license.  Task Orders are the “FISH”.

Don’t waste your Bid & Proposal dollars on empty IDIQ contracts.  Learn how to pursue and win more task orders by listening to this episode of Market Chat.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

Your company has an opportunity to step up as true transformational leader in the federal government by effectively marketing your service offerings.  There is a significant opportunity to strengthen the alignment between technology and mission outcomes—and apply IT service offerings in new ways to meet escalating mission needs.

Today’s government IT landscape is constantly evolving. Staying ahead of market requirements means that government marketers must constantly be reinventing their company’s messaging. It demands agility in messaging, innovative campaigns, and the ability to do more with less.

If you are just entering the government IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

We will provide service offering insight from government marketing thought leaders. Apply what you’ll learn from this Market Chat to become more knowledgeable on marketing your service offerings and make better marketing and sales decisions and increase your company’s service offering visibility within the U.S. Public Sector.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat we talk with 2 experts in the field of government discussing what we can expect in a Post COVID-19 world as it pertains to reaching our government customers.

Listeners will hear expertise on the overall impact of COVID-19 on the federal government in the following areas:

• Technology
• Remote Workforce
• Training & Education
• In-person events
• Demographics
• Industry Perceptions and Marketing Awareness

Whether you are new to the government market or have been selling and marketing to the public sector for a long time, this episode will arm you with helpful insights that will help improve your overall success in marketing and selling in a post COVID-19 world.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat we talk with 2 experts in the field of government contracting:

• Lisa Shea Mundt, Co-Founder, The Pulse of GovCon
• Amber Hart, Co-Founder, The Pulse of GovCon

Amber and Lisa will discuss examining Government Contracts through the lens of a story. Listeners will learn how to:

• Use free, open-source data to identify the 4 P’s of storytelling critical to competitive intelligence
• Empower your team to both understand and act on data through the power of context
• Leverage your research to create a data story that can influence and drive change

Government Contract procurement and acquisition doesn’t happen in a vacuum. Federal opportunities and contracts live, breathe, and change at a constant rate due to countless environmental factors that impact the Federal Government and Industry. There is a story behind each contract that begins well before the period of performance starts. Whether you are brand new to the market or have been taking a “big data” approach to your federal business development, let The Pulse give you the context to change your proposal “narrative”.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat we talk with Emily Harman, former Senior Executive Service and Director of the Department of the Navy’s Office of Small Business Programs and the founder of the Onward Movement. Emily will discuss with us what she learned from a very early age all the way thru her 38-year career with the Navy.  Listeners will learn how to:

• “Crack the code” on how to successfully market and sell your small business products and services within the DoD.
• Identify programs available within the Navy and across DoD that small businesses should be aware of.
• Grow your professional and personal network of authentic humans with insight taken from Emily’s “Onward Movement” Podcast Series.

Whether you are new to the government market or have been marketing to the public sector for a long time, this episode will arm you with helpful insights that will help improve your overall marketing success while expanding your professional and personal networks.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat!, a top artificial intelligence (AI) official at the General Services Administration discusses how the federal AI marketplace is maturing, and a panel of three senior marketing officials discuss how their companies are tuning their AI marketing messages to address evolving government needs and challenges. Industry vendors will learn:

• What the federal AI marketplace looks like today and where it is heading
• What are some common AI challenges and needs among federal agencies
• How some systems integrators/consulting firms are shaping their AI messaging
• How to stand out in a crowded federal AI marketplace

Whether you are new to the government market or have been marketing to the public sector for a long time, this episode will arm you with helpful insights that will help improve your AI marketing success.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat!, we heard from 3 senior government marketing thought leaders.  They shared insights and tips for how government marketers can strengthen their skillset in innovative government marketing campaigns, pivoting from face-to-face events to virtual events and how to use LinkedIn for your government marketing reach.

If you are just entering the government market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your marketing success by hearing from these 3 government marketing thought leaders.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

In this episode of Market Chat!, we heard from 3 senior procurement officials from the Department of Homeland Security.  They shared insights and tips for how industry vendors can better market and sell to DHS. We discussed:

• DHS contracting trends and initiatives
• DHS approaches to emerging technologies
• Best practices for marketing to DHS

If you are just entering the government market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your marketing success by hearing from our procurement experts from the Department of Homeland Security.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

Today we are talking about Social Media in Government.

How’s your digital and social media strategy working for you? Are you getting the results you’re looking for?

Start communicating confidently with your online government community by learning hot tips and new insights to increase the reach and visibility of your company (and build your pipeline faster!).  Hear about the latest innovative digital and social media tools, applications and trends to help you get your digital and social media grove on including:

• Social Media usage within government continues to trend upwards. Learn the latest statistics mapped to what social media platforms your prospects are using and in what ways are they using social media in their jobs.
• The new “cool” thing … Geotargeting (Geofencing)
  • Zero in on your government prospects faster and catch them in their environment by learning the latest in digital marketing. Supercharge your marketing campaigns and improve your pipeline.
• Hear firsthand from a government CMO on how they are using social media tools and what is the most important tips they offer to industry when trying to reach your government audience.
• Learn the latest stats of social media usage within government.

If you are just entering the government market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your marketing success by hearing from our experts on how to get your social media groove on!

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

We are talking about “The Customer Journey”.  If you strive for a customer-centric culture, you must understand your customer’s journey—every step of the way.  There’s a physical, mental, and emotional context that shapes the customer’s experience whether you plan for it or not.

Customer Journey mapping in collaboration with research-based personas bring your customers and their journeys to life and it is a powerful way to find opportunities in your marketing quest for new and expanded customers. Learn the critical points in your customer’s journey and how you can make sure their customer experience is a positive one.

During this episode of Market Chat we will:

• Take a deep dive into leveraging Customer Journey Maps to create innovative, differentiated marketing experiences that will distinguish your offerings/solutions in a crowded marketplace.
• Provide you with resources to plan their entire Customer Journey program and create maps that reflect each of the customer’s touchpoints.
• This hands-on training will provide you with the knowledge and experience you’ll need to launch successful Customer Journey mapping initiatives within your own organization.

Apply what you’ll learn from this episode of Market Chat to ensure you are bringing Customer Experience into your marketing plans.    Whether it’s a trade show, digital, email, direct mail, 1:1 meeting, phone call, chat, etc. no marketing experience happens in a vacuum and we’ll teach you how to ensure you are getting ahead by stepping back for a comprehensive view of the customer journey.

If you are just entering the government market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your marketing success by hearing from our experts on the Customer Journey.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

Today we are going to be talking about Public Sector Distributors to ensure our listeners have a good understanding of the channel ecosystem and how best to take advantage of many offering they have you may not be aware of.

Apply what you’ll learn from this episode of Market Chat to start taking advantage of the many benefits that government distributors offer.  Distributors are a vital part of our government marketing ecosystem.  They bring innovative government-ready solutions that solve the unique needs of government in addition to having superior public sector expertise.  You’ll learn how to best collaborate with your distribution partners as well as:

• Receive clear insight into how distribution channels work. What is 1 tier distributors versus 2 tier distributors.
• Learn from the pros how to surpass your co-marketing metrics and sales goals by engaging with distributors.
• Gain insight on distributors value-added customized marketing campaigns that can help feed your sales pipeline and deliver stronger ROI.
• Hear about the many service offerings distributors offer from technology subject matter experts, strategic alliances, training resources and more.
• Hear about sales enablement tools and training all to help your sales team uncover new opportunities.

If you are just entering the federal market or have been marketing your products and solutions for a while you will walk away with new knowledge on ways to increase your company’s partnerships with key distribution partners.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

Your company has an opportunity to step up as true transformational leader in the federal government by effectively marketing your service offerings.  There is a significant opportunity to strengthen the alignment between technology and mission outcomes—and apply IT service offerings in new ways to meet escalating mission needs.

Today’s government IT landscape is constantly evolving. Staying ahead of market requirements means that government marketers must constantly be reinventing their company’s messaging. It demands agility in messaging, innovative campaigns, and the ability to do more with less.

If you are just entering the federal IT services market or have been marketing your service offerings for a while you will walk away with new knowledge on ways to increase your company’s thought leadership by listening to this episode of Market Chat.

We will provide service offering insight from industry experts.  Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s service offering visibility.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

As marketers strive to ensure their marketing campaigns are resonating with their government prospects and customers and it’s important that they map to the Mission of Government.  This is especially true with agencies that are focused on Cyber Security initiatives.

If you are just entering the cyber security market or have been marketing your cybersecurity solutions for a while you will walk away with new knowledge on ways to increase your company’s thought leadership around cybersecurity.

In this episode of Market Chat we will provide cybersecurity insight from both government and industry experts.  Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal cybersecurity space.

1. What are the latest updates coming out of government on cybersecurity strategies?
2. What does a federal CISO look for when looking to procure new cybersecurity solutions? Events? Case Studies? Email?  Social Media?
3. What are marketing best practices when ensuring your company’s cybersecurity solutions are top of mind with your federal audience?
4. If you are just entering the cybersecurity market what is the best the way to increase your awareness?
5. Hear first hand from a government marketing industry expert on a real-live cybersecurity marketing case study that provided great results!

Apply what you’ll learn from this Market Chat to become more knowledgeable on cybersecurity and make better marketing and sales decisions and have your company viewed as a cyber security thought leader.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

As marketers strive to ensure their marketing campaigns are resonating with their federal prospects and customers and it’s important that they map to the Mission of Government.  This is especially true with agencies that are focused on Health IT initiatives.

If you are just entering the health IT market or have been marketing to agencies focused on Health IT for a while you will walk away with new knowledge on ways to increase your company’s awareness within federal Health IT.

In this episode of Market Chat! you will learn all about the Federal Health IT market.  We will talk bridging the gap between IT and Healthcare.  Apply what you’ll learn from this episode of Market Chat to make better marketing and sales decisions and increase your company’s visibility within the federal Health IT market.

1. What is Health IT and why should government sales and marketers market to them?
2. What Health IT topics are of most interest to buyers and how to ensure your Health IT messaging will resonate.
3. What are marketing best practices when ensuring your company’s Health IT solutions are top of mind with your audience?
4. If you are just entering the health IT market what is the best the way to increase your awareness?
5. Where do Health IT buyers go for IT information? Events? Case Studies? Email?  Social Media?

Apply what you’ll learn from this Market Chat to make better decisions and increase your company’s government win probability with Health IT focused agencies.

Welcome to Market Chat! – “Bringing Clarity to the Clutter in Government Marketing” with hot topics, best practices, exciting guests and innovative ideas.

Market Chat! is an ongoing series that provides an open and collaborative interaction between government and industry to ensure that listeners walk away empowered with greater knowledge on how to better market to their targeted federal, state and local audiences.

While most federal marketing efforts are focused primarily on the 24 Cabinet level, CFO-Act agencies, did you know that there are roughly 100 small agencies?  Learn what you need to know about the “non-CFO Act” small agencies aka the “smalls.”  A typical Cabinet-level department (Interior, Justice, State) may have tens of thousands of employees, small agencies have under 6,000 employees and micro agencies typically have under 50 people.  Altogether though, the “smalls” employ about 50,000 Federal workers and manage many billions of dollars.

In this episode of Market Chat! you will learn about the Small Agency Council a voluntary management association of sub-Cabinet, independent Federal agencies, established in 1986.  Does your marketing program resonate with decision makers in small agencies?  Apply what you’ll learn from Market Chat to make better decisions and increase your company’s visibility among small agency decision makers.

We’ll cover key areas of insight when selling and marketing to a small independent federal agency:

1. What are small agencies and why should government sales and marketers market to them?
2. What makes them different from larger federal agencies?
3. What are the advantages and disadvantages of marketing to small agencies?
4. What are marketing best practices when working with small agencies?

Understanding these insights is a must for federal government sales and marketing professionals. Apply what you’ll learn from this Market Chat to make better decisions and increase your company’s government win probability with small agencies.